For Tremend, MAGNIUS produced an entirely in-house modular and reconfigurable stand that can be installed in either a 5 × 3 metre or a 3 × 3 metre configuration, together with two custom presentation counters. The project combines a metal structure, wooden slats, aluminium composite elements, multimedia equipment and bespoke furniture in a coherent space designed for events, presentations and brand activations.
The concept and render were developed by George Carapanu of Atelier Loft, while the project was commissioned to MAGNIUS by September Media.
Modular structure for two configurations
The main structure is manufactured from corrosion-protected metal and engineered for repeated assembly, dismantling and relocation. Its modular construction supports two different layouts:
- a 5 × 3 metre stand using the complete set of components;
- a compact 3 × 3 metre stand for events with a smaller available footprint.
The structural modules were designed to preserve the stand’s visual identity, proportions and functionality in both configurations.
Wooden slats, aluminium composite and multimedia integration
Vertical wooden slats add texture and warmth to the dark metal framework. Aluminium composite elements define the main volumes and contribute to the stand’s contemporary architectural appearance.
TV screens are integrated into the structure for displaying video content and brand communications. Their placement provides visibility from different directions while maintaining an open and uncluttered exhibition space.
Illuminated circular seating feature
The stand’s centrepiece is an illuminated circular structure designed as a scenographic feature that visitors can sit inside. Its illuminated contour highlights the Tremend visual identity and turns the circle into a focal point for interaction and event photography.
Through its scale, lighting and integrated brand graphics, the circular element becomes the main visual landmark of the stand, closely following the shape and proportions established in the project render.
Bespoke furniture produced by MAGNIUS
The stand includes custom-made furniture developed for reception, presentation, storage, display and seating. The components were finished in the requested colours and branded with self-adhesive graphics applied in the MAGNIUS workshop.
Producing the structure, furniture, graphic elements and finishes through the same in-house workflow allowed us to control execution accuracy and ensure compatibility between every component.
Two custom Tremend presentation counters
Two matching presentation counters were manufactured from melamine-faced chipboard and finished in the specified colour palette. Each counter features a dimensional circular branded element produced according to the approved design and render.
The combination of flat surfaces, contrasting volumes and branded graphics allows the counters to be used together with the modular stand or independently at other events and presentations.
From render to finished stand
Technical adaptation, metal fabrication, wooden slat production, aluminium composite processing, bespoke furniture, vinyl application, screen integration, preassembly and on-site installation were handled in-house by MAGNIUS.
The finished stand closely follows the original concept in terms of proportions, materials and colour palette, translating the visual design into a functional, durable and reusable event environment.
Explore other MAGNIUS retail kiosks and promotional stands or contact our team to discuss a custom modular exhibition stand.
Brand: Tremend – Publicis Sapient
Concept and design: George Carapanu – Atelier Loft
Project coordination and commissioning: September Media
Technical adaptation, production, branding and installation: MAGNIUS
Configurations: 5 × 3 metres and 3 × 3 metres
Construction: modular, dismantlable and relocatable
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