Double-sided lamp post banners for street branding and directional signage

Lamp post banners are vertical, double-sided graphics mounted to street-light columns or other compatible poles using dedicated bracket systems. They are used for street branding, campaigns, events and directional communication because the message can be read from both directions of travel. Unlike a conventional street banner, each graphic works as an individual pole-mounted element and can be repeated along a route.

Double-sided visibility along streets and access routes

Artwork is prepared for fast recognition by pedestrians and drivers. Both faces can carry the same brand message or complementary information, depending on the campaign. Text size, contrast and the position of key elements are adapted to viewing distance and the speed of traffic in the area.

Mounting hardware selected around the pole

A lamp post banner is not treated as a standard eyeleted banner. Pole-mounted systems typically use support arms together with pole pockets or other finishes matched to the selected hardware. Pole diameter, mounting position, graphic size and wind exposure all influence the final construction. Existing bracket systems can be supplied with replacement graphics, while new projects can be prepared as a complete banner-and-hardware solution.

Wayfinding and route-based communication

Street pole banners can create a visual route towards a shop, showroom, office, event or other destination. A sequence of poles can repeat the brand identity or introduce short directional messages, arrows and zone information. For multi-location campaigns, the graphics can be standardised so dimensions, colours and positioning remain consistent throughout the installation.

Material, finishing and outdoor exposure

For outdoor use, material and finishing are selected around banner size, campaign duration and wind exposure. With double-sided graphics, both faces need to remain legible and stable without unwanted show-through or deformation. Material choice is therefore coordinated with the mounting system rather than specified in isolation.

Production in Romania and coordinated installation

MAGNIUS can produce individual lamp post banners or larger series for streets, car parks, retail developments, campuses and access routes. Production is coordinated from Iași, with installation available locally or for projects in other Romanian cities. Where poles are part of public infrastructure, the beneficiary must confirm the approvals and conditions required by the relevant asset owner or public authority.