BRD Signage – Bank Branch and ATM Implementations

The MAGNIUS collaboration with BRD – Groupe Société Générale began in 2016 and includes projects delivered directly for the client as well as work carried out through partner companies involved in branch fit-outs. The main scope is the production and implementation of interior, exterior, window and ATM-area signage.

Every location in a bank network has its own architectural and installation constraints, while the visual identity must remain consistent. Production therefore has to adapt dimensions, substrates and fixings to the actual space without changing the approved brand standards.

Signage for a bank branch network

BRD projects covered branches with different configurations, from street-facing premises to spaces integrated into commercial buildings. Documentation, measurements and site requirements were translated into production and installation components while preserving the network’s colour palette, proportions and visual logic.

The direct collaboration covered interior and exterior signage, applied graphics, signs, panels with dimensional elements, POSM materials and other visual communication components produced to the client’s standards.

Window graphics, manifestation films and interior vinyl

Through partners coordinating branch fit-outs, MAGNIUS produced shopfront and glazed-partition graphics, door vinyl, signage panels and display panels. These elements have to respond both to the existing surfaces and to access routes and functions within the space.

For windows and doors, artwork preparation and film selection influence legibility, transparency and long-term use. Explore our self-adhesive graphics and wrapping solutions.

ATM signage and 24-hour banking areas

A distinct part of the collaboration involved ATM signage: installing new components, adapting existing signs and completing 24-hour ATM areas. In these spaces, identification must remain clear during the day and at night and must be compatible with existing equipment and finishes.

Reconfiguration work requires accurate measurements and careful sequencing, as the branch or ATM area may remain operational during the project.

Exterior signs and panels

Exterior work included signs and panels produced and installed according to the technical requirements of each site. Materials, structure, lighting and fixings are defined around the dimensions, support and exposure within the approved location documentation.

These applications connect with MAGNIUS expertise in illuminated signage as well as non-illuminated panels and identification elements for interior and exterior use.

Regional and nationwide implementation

Work was completed in Iași, Botoșani, Suceava, Neamț County, Baia Mare, Bucharest and Constanța. This confirms both regional projects and implementations distributed across several parts of Romania.

For this kind of rollout, centralised production, component labelling and coordinated transport and installation reduce variations between sites. Learn more about MAGNIUS nationwide implementation.

Direct collaboration and fit-out integration

The BRD collaboration illustrates two complementary workflows: working directly with the end client and producing through partners that manage the fit-out. In both situations, MAGNIUS responsibilities relate to interpreting the requirements, production, site adaptation and installation.

Consistency across a branch network is not mechanical duplication. Every site must be checked and the solution adapted without losing the common identity.

Signage projects for multi-site networks

Contact the MAGNIUS team to discuss network signage, multi-site identity updates or coordinated production for branches and ATM areas.

Client: BRD – Groupe Société Générale
Collaboration: direct and through fit-out partners
Collaboration since: 2016
Confirmed scope: interior/exterior signage, window graphics, vinyl, signs, panels, POSM and ATM signage
Coverage: Moldova and projects in several Romanian cities
Production, adaptation and installation: MAGNIUS